Privacy Policy

This Privacy Policy describes how Pizza Luce ("we," "us," or "our") collects, uses, discloses, and safeguards your personal information when you visit our website pizzalucemenu.rest, place orders, subscribe to our communications, or otherwise interact with our services. Please read this policy carefully. By accessing or using our website, you acknowledge that you have read, understood, and agree to the practices described herein.

We are committed to protecting your privacy and handling your personal data in an open and transparent manner. This Privacy Policy is designed to comply with applicable United States federal and state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), and other applicable consumer protection statutes.

1. About Us

Pizza Luce is a food service business operating in the United States. We provide pizza and related food products through our physical locations and our online platform. Our contact details for all privacy-related inquiries are as follows:

2. Scope of This Privacy Policy

This Privacy Policy applies to:

• All visitors to the pizzalucemenu.rest website, regardless of how they access it (desktop, mobile, tablet, or other devices).
• Customers who place online orders, make reservations, or use any interactive feature of our website.
• Individuals who subscribe to our newsletters, promotional emails, or SMS marketing communications.
• Anyone who contacts us via email, telephone, or any other communication channel we provide.
• Participants in any contests, promotions, surveys, or loyalty programs we may offer.

This policy does not apply to third-party websites, applications, or services that may be linked to from our website. Those third parties maintain their own privacy policies, and we encourage you to review them before providing any personal information to those services.

3. Information We Collect

We collect various types of information in connection with your use of our website and services. The categories of information we collect include:

3.1 Personal Identification Information

When you interact with our website or services, we may collect information that identifies you as an individual, including but not limited to:

• Full name
• Email address
• Phone number
• Mailing and delivery address
• Date of birth (when required for age verification purposes)
• Payment and billing information (processed and secured through our payment processors)
• Username and password (if you create an account on our platform)
• Profile picture or avatar (if uploaded by the user)

3.2 Order and Transaction Data

When you place an order through our website, we collect information related to that transaction, including:

• Items ordered, quantities, customizations, and special instructions
• Order history and frequency
• Delivery preferences and addresses
• Payment method type (e.g., credit card, debit card, digital wallet — note that full payment card numbers are not stored on our servers)
• Transaction amounts, discounts applied, and promotions used
• Refund and complaint history

3.3 Usage and Behavioral Data

As you navigate our website, we automatically collect certain data about how you use our platform, including:

• Pages visited, time spent on each page, and navigation paths
• Search queries and menu items viewed
• Links clicked and buttons interacted with
• Time and date of your visit
• Frequency of visits and session duration
• Cart abandonment data (items added to cart but not purchased)

3.4 Device and Technical Information

We collect technical information from the devices you use to access our website, including:

• IP address and approximate geographic location derived from IP
• Browser type and version
• Operating system and platform
• Device type (desktop, mobile, tablet)
• Device identifiers and hardware model
• Screen resolution and display settings
• Referring URLs (the website that directed you to ours)
• Internet service provider (ISP)

3.5 Communications Data

When you contact us directly or communicate with us, we collect:

• Contents of emails, messages, or chat conversations sent to us
• Records of telephone calls (subject to applicable state laws regarding call recording)
• Customer service inquiries and feedback
• Reviews, ratings, and comments submitted through our platform

3.6 Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your interaction with our website. Please see Section 9 of this policy for detailed information about our use of cookies and your choices.

3.7 Location Data

With your consent, we may collect precise geolocation data from your mobile device to improve delivery accuracy and provide location-based features. You may withdraw consent for location data collection at any time through your device settings.

3.8 Information from Third Parties

We may receive information about you from third-party sources, including:

• Social media platforms (when you interact with our social media content or log in using a social account)
• Third-party food delivery platforms that list our menu
• Analytics and advertising partners
• Review platforms and aggregators
• Publicly available databases for fraud prevention and verification purposes

4. How We Use Your Information

We use the information we collect for a variety of legitimate business purposes. Specifically, we use your personal information to:

4.1 Provide and Improve Our Services

• Process and fulfill your orders, including arranging delivery or pickup
• Create and manage your user account
• Process payments and issue refunds or credits
• Send order confirmations, receipts, and delivery updates
• Handle customer service inquiries, complaints, and feedback
• Personalize your ordering experience, including saving preferences and favorite items
• Improve the design, features, and functionality of our website and menu

4.2 Analytics and Performance Monitoring

• Analyze website traffic, user behavior, and engagement patterns
• Conduct market research and understand customer preferences
• Monitor and improve the performance and reliability of our website
• Identify technical issues, bugs, and opportunities for optimization
• Compile aggregated, anonymized reports for internal business analysis

4.3 Marketing and Promotional Communications

• Send promotional emails, newsletters, and special offers (with your consent where required)
• Deliver targeted advertising based on your browsing and purchase history
• Manage loyalty programs, discount codes, and promotional campaigns
• Conduct surveys and solicit feedback to improve our offerings
• Retarget website visitors through online advertising networks

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any promotional email or by contacting us at [email protected]. Please note that opting out of marketing communications will not affect transactional messages related to orders you have placed.

4.4 Legal Compliance and Safety

• Comply with applicable federal, state, and local laws and regulations
• Detect, prevent, and investigate fraud, identity theft, and other illegal activities
• Enforce our Terms of Service and other applicable agreements
• Respond to lawful requests from government authorities and law enforcement
• Protect the rights, safety, and property of Pizza Luce, our customers, and the public

4.5 Business Operations

• Manage relationships with vendors, suppliers, and business partners
• Conduct due diligence in connection with mergers, acquisitions, or business restructuring
• Maintain accurate business records and financial reporting

5. Legal Basis for Processing

Depending on the nature of the processing activity and applicable law, we process your personal information on the following legal bases:

• Contract Performance: Processing necessary to fulfill an order you have placed or to provide services you have requested.
• Legitimate Interests: Processing necessary for our legitimate business interests, such as fraud prevention, website analytics, and direct marketing, where such interests are not overridden by your rights.
• Consent: Where we are required by law to obtain your consent before processing (e.g., certain marketing communications, non-essential cookies, or precise location data), we will do so explicitly.
• Legal Obligation: Processing required to comply with applicable laws, regulations, court orders, or legal processes.

6. Sharing Your Information with Third Parties

We do not sell, rent, or trade your personal information to unaffiliated third parties for their own marketing purposes. However, we do share your information with carefully selected third parties in the following circumstances:

6.1 Service Providers and Business Partners

We engage trusted third-party service providers to assist in operating our website and delivering our services. These providers are contractually obligated to protect your information and use it only for the purposes we specify. Categories of service providers include:

• Payment processors (to securely handle payment transactions)
• Delivery and logistics providers (to fulfill delivery orders)
• Cloud hosting and infrastructure providers (to host our website and databases)
• Analytics providers (e.g., Google Analytics, to analyze website performance)
• Email and SMS marketing platforms (to send promotional communications)
• Customer support tools (to manage customer service interactions)
• Fraud prevention and security services
• Advertising networks (for targeted online advertising)

6.2 Legal Requirements and Law Enforcement

We may disclose your personal information if we are required to do so by law or in good faith belief that such disclosure is necessary to:

• Comply with a legal obligation, subpoena, court order, or governmental request
• Enforce our Terms of Service or other applicable policies
• Protect and defend our rights, property, or the safety of our employees or customers
• Investigate suspected fraud, illegal activities, or violations of our policies
• Respond to emergencies where disclosure may prevent harm to individuals

6.3 Business Transfers

In the event that Pizza Luce is involved in a merger, acquisition, sale of assets, reorganization, or similar business transaction, your personal information may be transferred as part of that transaction. We will notify you of any such change via a notice on our website or by direct communication, and will ensure that your information continues to be protected under terms at least as protective as this Privacy Policy.

6.4 Aggregated and Anonymized Data

We may share aggregated, anonymized, or de-identified data with third parties for research, marketing, analytics, and other business purposes. Such data cannot reasonably be used to identify any individual person.

7. Data Security

We take the security of your personal information seriously and implement a range of technical, administrative, and physical safeguards to protect your data from unauthorized access, disclosure, alteration, and destruction.

7.1 Technical Measures

• Encryption: All data transmitted between your browser and our website is protected using industry-standard Transport Layer Security (TLS/SSL) encryption.
• Secure payment processing: Payment information is processed through PCI DSS-compliant payment processors. We do not store complete credit or debit card numbers on our servers.
• Access controls: Access to personal data is restricted to authorized employees and contractors on a need-to-know basis.
• Firewall and intrusion detection: Our servers are protected by firewalls and intrusion detection systems.
• Regular security audits: We conduct periodic reviews and assessments of our security practices and infrastructure.

7.2 Administrative Measures

• Employee training on data privacy and security best practices
• Data processing agreements with all third-party service providers
• Incident response procedures to address potential data breaches promptly
• Data minimization practices — we only collect the information we genuinely need

7.3 Breach Notification

In the event of a data security breach that is likely to result in a risk to your rights and freedoms, we will notify you and relevant regulatory authorities in accordance with applicable federal and state breach notification laws, including applicable state data breach notification statutes. We will provide notice without undue delay and, where feasible, within the timeframes required by law.

8. Your Privacy Rights

Depending on your state of residence, you may have certain rights with respect to your personal information. We are committed to honoring these rights in accordance with applicable law.

8.1 Rights Under California Law (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) grants you the following rights:

• Right to Know: You have the right to request that we disclose what personal information we have collected about you, the categories of sources from which it was collected, the business or commercial purpose for collecting it, the categories of third parties with whom we share it, and the specific pieces of personal information we hold about you.
• Right to Delete: You have the right to request that we delete the personal information we have collected from you, subject to certain exceptions permitted by law (e.g., information needed to complete a transaction, comply with a legal obligation, or prevent fraud).
• Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.
• Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising purposes. To exercise this right, please contact us at [email protected].
• Right to Limit Use of Sensitive Personal Information: Where we process sensitive personal information, you have the right to limit such processing to what is necessary for providing our services.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights. We will not deny you goods or services, charge you different prices, or provide a different quality of service because you exercised your rights.

8.2 General Privacy Rights

Regardless of your state of residence, we honor the following requests to the extent technically feasible and required by law:

• Right to Access: You may request a copy of the personal information we hold about you.
• Right to Rectification: You may request that we update or correct inaccurate or incomplete personal information.
• Right to Erasure: You may request that we delete your personal information, subject to applicable legal requirements and legitimate business needs.
• Right to Data Portability: You may request that we provide your personal information in a structured, commonly used, and machine-readable format.
• Right to Withdraw Consent: Where processing is based on your consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
• Right to Opt-Out of Marketing: You may opt out of receiving marketing communications from us at any time.

8.3 How to Exercise Your Rights

To exercise any of the rights described above, please submit a request to us using the following contact information:

• Email: [email protected]
• Website: pizzalucemenu.rest

We will verify your identity before processing your request to protect against unauthorized access. We will respond to verified requests within the timeframes required by applicable law (generally within 45 days for CCPA requests, with an extension of up to an additional 45 days where reasonably necessary). We will not charge a fee for processing your request unless the request is manifestly unfounded or excessive.

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website, analyze usage patterns, and deliver targeted advertising. This section provides a summary of our cookie practices.

9.1 Types of Cookies We Use

9.2 Third-Party Cookies

We may permit certain trusted third parties to place cookies on our website for analytics and advertising purposes, including providers such as Google Analytics, Meta Pixel, and similar services. These third parties may use cookies to collect information about your online activities across different websites over time.

9.3 Managing Your Cookie Preferences

You can control and manage cookies through your browser settings. Most web browsers allow you to refuse cookies, delete existing cookies, or be notified when new cookies are placed. Please note that disabling certain cookies may affect the functionality of our website, particularly features related to ordering and account management. For detailed information on managing cookies, please refer to the help documentation of your specific browser.

For more detailed information about our use of cookies and your choices, please review our full Cookie Policy available on our website at pizzalucemenu.rest.

10. Data Retention

We retain your personal information only for as long as is necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by applicable law. Our general data retention guidelines are as follows:

When personal information is no longer required, we take reasonable steps to securely delete, anonymize, or de-identify the data in accordance with industry best practices and applicable law.

11. Children's Privacy

We do not knowingly solicit or collect personal information from minors under the age of 18. If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at [email protected]. Upon verification, we will take prompt steps to delete the information from our records.

We comply with the Children's Online Privacy Protection Act (COPPA), which prohibits the collection of personal information from children under 13 without verifiable parental consent. If we discover that we have inadvertently collected information from a child under 13, we will delete such information immediately.

12. International Data Transfers

Pizza Luce is based in the United States, and your personal information is primarily collected, stored, and processed within the United States. However, some of our third-party service providers, including analytics and cloud hosting providers, may operate servers or process data in other countries.

If your personal information is transferred outside of the United States, we will take appropriate measures to ensure that such transfers comply with applicable data protection laws and that your information continues to receive an adequate level of protection. These measures may include entering into standard contractual clauses, relying on adequacy decisions, or implementing other safeguards recognized by applicable law.

By using our website and services, you acknowledge and consent to the transfer of your personal information to the United States and to any other countries where our service providers operate, in accordance with this Privacy Policy.

13. Third-Party Links and Services

Our website may contain links to third-party websites, social media platforms, or external services. These links are provided for your convenience and information only. We have no control over the content or privacy practices of those third-party sites, and this Privacy Policy does not apply to them. We strongly encourage you to review the privacy policies of any third-party websites you visit through links on our website.

Additionally, our website may incorporate third-party features such as social media sharing buttons, embedded maps, or video content. These features may allow third parties to collect data about your use of our website even if you do not click on the associated links. We are not responsible for the data collected by these third-party features.

14. Do Not Track Signals

Some web browsers transmit "Do Not Track" (DNT) signals to websites. Because there is currently no universally accepted standard for interpreting or responding to DNT signals, our website does not currently respond to DNT browser signals. We will continue to monitor developments in DNT standards and update our practices accordingly if a consensus emerges.

15. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, legal requirements, or business operations. When we make material changes to this policy, we will:

• Update the "Last Updated" date at the top of this page
• Post the revised policy on our website at pizzalucemenu.rest
• Where required by law or where we deem it appropriate, provide you with direct notice of the changes via email or a prominent notice on our website

Your continued use of our website or services after the effective date of any revised Privacy Policy constitutes your acceptance of the updated terms. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

16. How to File a Complaint

If you have concerns about how we handle your personal information, we encourage you to contact us first so that we can attempt to resolve your concern directly.

16.1 Contacting Us

You may submit a privacy complaint or inquiry to us using the following contact details:

We will acknowledge your complaint promptly and endeavor to resolve it within a reasonable timeframe, generally within 30 days of receipt.

16.2 Regulatory Complaints

If you are a California resident and are not satisfied with our response to your complaint, you have the right to file a complaint with the California Privacy Protection Agency (CPPA) or the California Attorney General's Office:

• California Privacy Protection Agency: cppa.ca.gov
• California Attorney General: oag.ca.gov/privacy

If you believe that our processing of your personal information violates applicable federal consumer protection laws, you may also file a complaint with the Federal Trade Commission (FTC):

• FTC Consumer Information: ftc.gov/consumers
• FTC Complaint Assistant: reportfraud.ftc.gov

Residents of other states may also have the right to file complaints with their respective state attorney general or consumer protection authority. We encourage you to consult the relevant authority for your state of residence.

17. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact our privacy team. We are here to help and will respond to your inquiry as quickly as possible.

This Privacy Policy was last updated on July 2, 2026, and is effective as of that date. All prior versions of this Privacy Policy are superseded by this document.